Willkommen in unserer Toolbox.
Willkommen in unserer Toolbox.
1. Grundlagen

Prufrock Tool N° 1.1: Whitepaper Free Purpose


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Prufrock Tool N° 1.2: Whitepaper Rethink Story


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Prufrock Tool N° 1.3: Whitepaper Story Magic


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2. Storyformate Corporate

Prufrock Tool N° 2.1–2.5: Storyformate


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3. Umfrage-Instrumente Corporate

Prufrock Tool N° 3.1: Story-Check, schriftlich


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Prufrock Tool N° 3.2: Story-Check, mündlich


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4. Workshop-Instrumente Purpose

Prufrock Tool N° 4.1: Das Prufrock Identitätsmodell


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Prufrock Tool N° 4.2: Purpose Definition


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Prufrock Tool N° 4.3: Exemplarische Purpose-Statements


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Prufrock Tool N° 4.4: Prozess-Modell Purpose


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Prufrock Tool N° 4.5-4.6: Trend-Map


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Prufrock Tool N° 4.7: Genetischer Code


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Prufrock Tool N° 4.8-4.14: Why-Statement


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Prufrock Tool N° 4.8-4.14: Why-Statement


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Prufrock Tool N° 4.13: Semantische Optimierung Purpose Statement


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Prufrock Tool N° 4.15-4.16: Arbeitsblatt Vision


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Prufrock Tool N° 4.17: Arbeitsblatt Werte


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5. Workshop-Instrumente Story

Prufrock Tool N° 5.1: Das Prufrock Storymodell


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Prufrock Tool N° 5.2: Prufrock Prozessmodell Identitätsentwicklung


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Prufrock Tool N° 5.3: Persona


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Prufrock Tool N° 5.4: Stakeholder Map


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Prufrock Tool N° 5.5-5-6: Value Proposition


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Prufrock Tool N° 5.7: Customer Insight


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Prufrock Tool N° 5.8: Brand Archetypes


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Prufrock Tool N° 5.10: Customer Motivation Map


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Prufrock Tool N° 5.11: Human Experience Circle


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Prufrock Tool N° 5.12: Zusammenfassung Persona & KPI-Gerüst


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Prufrock Tool N° 5.13-5.16: Story Framework


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6. Instrumente Me-Story

Prufrock Tool N° 6.1: Storyformat 1: Archetypical Story


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Prufrock Tool N° 6.2: Statusbestimmung Me-Story


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Prufrock AG
Clausiusstrasse 67
8006 Zürich

markus@prufrock.ch
+41 44 253 70 80

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